THIS ONE TIME WE HELPED WITH…
The internal team puts together an annual BIG Idea Deck intended to inform the marketing calendar for that year and beyond.
To help the team deliver a collection of products, promotions and ideas against the calendar’s 10 promotional windows. This meant generating at least 30 ideas to test and launch at various times throughout the year.
Insight Curation about the brand, the consumer and the organizational needs in partnership with the CMO and marketing team. This led us to design an Ideation Session that would strategically address the business needs.
An Ideation Session to populate the BIG Idea Deck planned and facilitated with 25 participants—cross functional team members and members of the organization at all levels of leadership.
RWTW designed various exercises and facilitated discussions both in-person and virtually. Previously the BIG Idea Deck had been filled with ideas from within the department with little outside input. This was the first time in a long time that an outside agency was used to generate the content.
The BIG Idea deck was well-received with several concepts making it onto the national calendar. Included was the plan to launch the new wine list via the newly-created Food and Wine Festival. The Festival became a highlight of the year and ultimately helped to launch the new wine list with a +8% in sales increase.